Applied Research

Building infrastructure for the future of startup operations

We develop tools and systems that help founders focus on building, not busywork. Our research focuses on automation, context-aware systems, and reducing operational friction.

View our products

Products

What we're building

CRACKED

BETA

Terminal-native business automation

/setup _

✓ Connected to Linear, Mercury, Carta

✓ Company context loaded

A command-line interface for managing your entire startup stack. Connect Linear, Carta, Mercury, Gusto, and more. Automate workflows, sync data, and ship faster without leaving your terminal.

CLI Automation Integrations AI-powered

Research Areas

Our focus

Context-aware systems

Building systems that understand company context and adapt their behavior accordingly. Reducing the need for manual configuration and repetitive data entry.

Applied AI research

Developing systems that handle detailed context with high understanding. Building AI that learns from company data and surfaces actionable insights over time.

Developer-native interfaces

Creating interfaces that respect how technical founders work. Terminal-first, keyboard-driven, and scriptable.